The goal of the project is for students to package a branded blog they create with a powerful visual and text based online social presence. Students apply concepts of Integrated Marketing Communications (IMC) to their blog and supporting social media feeds. Additionally students analyze their marketing metrics weekly to make marketing decisions, to support and to grow their brand throughout the term.
An example of selected pages from a student’s submission is found below. Additionally, the blog is still maintained and can be found at a new address: https://sunshineandsuitcases.wordpress.com
STUDENT WORK: Julie Sayewich
DATE: Winter 2015
