The project is about building a brand. It requires student groups to select a product category and develop a new product within their chosen category. Students will need to take the necessary steps and do the research to make the product a success in the marketplace. Student groups may choose whatever product they would like for whatever target market they choose. This project is a chance to apply what students have learned in the classroom.
An example of selected pages from a student group’s submission is found below.
STUDENT WORK: Amanda Cross, Jennifer Cortez, Jesse Courtemanche, Leslie Wright
DATE: Winter 2013
