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Anne Cramer

Professor, Fashion | Faculty of Business | Humber College

The Poster Factory Exhibit Event

December 1, 2015 ·

 

The Poster Factory Exhibit event was a curated exhibit to select the creative for the upcoming Fashion Arts Walk It Out fashion event, Euphoria to be held in Spring 2016.

In partnership with other Professors in the program, students from my Advanced Creative Suite class designed promotional posters and marketing collateral for a class assignment. These posters were displayed and judged in the curated exhibit held in the Learning Resource Commons (LRC).  Making me particularly proud, a poster designed by a student in my section was the “People’s Choice Winner” at the exhibit.

   

Posted by ANNE / Filed In: Fashion Humber Events, Professional Accomplishments

Advanced Creative Suite Class Mini-Trip: The Print Centre

November 10, 2015 ·

cmyk-617209_1280

Students were in the middle of working on an assignment to create posters for the upcoming Walk It Out 2016: Euphoria Fashion Event.  I took my students in groups over to The Print Centre to get an exclusive VIP tour and ask any questions they had relevant to printing their final work.  Discussions focused on printing technology, file types, the difference in appearance between viewing on-screen versus printed copy, paper stock options, costs, and lead times required. The students enjoyed the hands-on binding demonstration and the 3D printer. Many had never seen a 3D printer before and we discussed how this impacts the industry and is a huge advancement for fashion product development.   Many students also had questions about print shop technologies and finishing techniques for other ideas and projects they are working on in other areas of the program. A big “thank you” to Freddy at The Grenville Print Centre who accommodated the class and lead great tours.

Photographic Credit: Stock image

   

Posted by ANNE / Filed In: Classroom Events

Walk It Out 2015: A New Dawn Fashion Event

April 14, 2015 ·

Walk It Out 2015 Humber Fashion Show-2
Walk It Out 2015 Humber Fashion Show
A New Dawn was the theme for the graduating Fashion Arts student fashion event showcasing many beautiful pieces from collections of Canadian designers.  The students hosted the evening event at the Palais Royale.  The show featured many of the same designers that showed their collections at World Master Card Fashion Week in Toronto such as Lucian Matis, Stephan Caras and Narces.  This marks the completion of the students’ program and beginning of their next steps in the industry.

It’s a new dawn.  It’s a new day.  It’s a new life. And I’m feeling good.

   

Posted by ANNE / Filed In: Fashion Humber Events

Second Annual Fashion Comes Home Alumni Event

February 26, 2015 ·

 

The second annual Fashion Comes Home Alumni Event was held in the L Space Gallery at Humber’s Lakeshore campus. The event was hosted by current students and gave all in attendance the opportunity to re-connect with former Fashion Humber Alumni, meet new Fashion Grads and to network with Industry guests.

This year a vintage exhibit “100 years of Fashion – Everything Old is New Again” accompanied the event. The exhibit featured fashions and accessories from the 1900s on and all items on display were on loan to the college by a private collector.

Fully curated and installed by current students, the exhibit was enhanced by current work from the Fashion Arts Diploma program students, the Fashion Management Degree program students and Fashion Management and Promotions Postgraduate Certificate program students.

Fashion Comes Home 2015-8
Fashion Comes Home 2015-3

   

Posted by ANNE / Filed In: Fashion Humber Events

Walk It Out 2014: Go Beyond The Dream Fashion Event

April 8, 2014 ·

Walk It Out 2014Graduating Student Fashion Event 2014

I never dreamed about success.  I worked for it.

-Estée Lauder

   

Posted by ANNE / Filed In: Fashion Humber Events

Industry Spotlight: Stephanie Sterjovski of SS Life and Style Class Visit

March 10, 2014 ·

SS Life and Style Humber Visit

I invited Stephanie Sterjovski of SS Life and Style to visit my Fashion Management and Promotions Postgraduate Certificate program class as a guest speaker. Stephanie was an excellent speaker and had lots of great behind the scenes industry information to share with our students. The students enjoyed it so much, so they were still talking about it days later!  Arranging a guest speaker was one of my goals for this year, so I am happy that things worked out so positively.

Stephanie has an impressive story of how she turned her blog into a business and her full time job.   She started her blog in 2012, then started a business of making art prints of quotes, these really took off and are now sold in many places including Chapters and Indigo.  Her blog has taken off and she works with all sorts of brands like Kate Spade, J.Crew, Anthropologie, Roots in promoting products through her social media outlets and website.  Her prints have also been featured on CityLine.

SS Life and Style Humber Visit 3
Her story is pretty inspiring and her talk had a lot of instructional components to it.  She talked to the students about:

  • Her story: How things evolved and how social media has leveraged her business and blog
  • Her brand strategy: How she built her brand, integrated her marketing efforts, how she creates excitement around her own branded topics such as the #ssbedroom, and different projects she has collaborated on which fit with her brand, and her content planning to support this
  • Monetizing her blog: Introduction to the monetizing opportunities in the industry and a behind the scenes look how things like RewardStyle and Affiliate Marketing programs work.

LINKS TO HER BODY OF WORK:

  • Website/Blog
  • Online Shop – SSPrintshop
  • Instagram
  • Twitter
  • Pinterest
  • Facebook
  • YouTube

SS Life and Style Humber Visit-2

   

Posted by ANNE / Filed In: Classroom Events

Fashion Humber Trip: Hermès Festival des Métiers

October 4, 2013 ·

 

Despite the grey weather, Hermès’ colourful silk scarves captured our attention. Toronto’s Design Exchange hosted Hermès’ Festival Des Métiers where visitors saw a glimpse of the workmanship that goes into crafting many of the Maison’s luxury goods. The most captivating part of the exhibit for me was watching the craftsmen from the Hermès atelier in France, demonstrating the silk screening process used to colour the luxurious silk scarves. The close up look at the making of these iconic objects was fascinating and presented a true art form.

I organized a field trip for all Humber Fashion students across the Fashion Arts Diploma program, the Fashion Management Degree program and the Fashion Management and Promotions Postgraduate Certificate program to visit the exhibit. Students were formally introduced to the exhibit by staff in waves to accommodate the 200+ students in attendance.

Additional photography of the event can be found on www.anneinfashion.com

   

Posted by ANNE / Filed In: Classroom Events, Fashion Humber Events, Industry Events

Red Hot Soles of Christian Louboutin

June 23, 2013 ·

 

RED HOT SOLES OF CHRISTIAN LOUBOUTIN Exhibit at the Design Exchange in Toronto allowed visitors to get up close and personal with the iconic footwear. The night included access to the display installation and the private discussion Red Hot Soles – A Discussion of Footwear Fashion & Design hosted by Fashion Group International.

Additional photography of the event can be found on www.anneinfashion.com

   

Posted by ANNE / Filed In: Industry Events

Humber’s Refresh: A Social Media Conference 2013

April 9, 2013 ·

 

My Fashion Management Postgraduate students talk about the social media strategy employed by one of Canada’s leading fashion retailers with Patrick Dickinson Senior Vice President, Core Marketing & Brand Strategy, Hudson’s Bay Company

I’m looking forward to this event becoming an annual happening at Humber!  Social media is always in a state of flux so hearing different ways it is being leveraged by the industry, always opens my eyes to new possibilities.  The postgraduate students also had a lot of takeaways from the ‘thought leaders’ in social media marketing and management.  The best practices in the industry and social media business skills were highlighted.

Refresh AIF Tweet 1 Refresh AIF Tweet 2

   

Posted by ANNE / Filed In: Fashion Humber Events

Walk It Out 2013: Midnight Empire Fashion Event & Launch of INFUSE Magazine

April 9, 2013 ·

 

On a very rainy night in April, we celebrated the student fashion show along with the launch of the student magazine, INFUSE.  I’m recognizing more and more the time and effort put in by the Program Coordinators and Professors, Pauline Ashworth, Antonietta Perretta, and Eugenia Lista-Zaharchuk to support the students in their achievements in these endeavours.  This was also a special night as I was able to reconnect with many of my former students who will be graduating from Humber this spring.

   

Posted by ANNE / Filed In: Fashion Humber Events

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