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Anne Cramer

Professor, Fashion | Faculty of Business | Humber College

Archives for March 2017

Workshop: Take Better Pictures With Your Phone

March 23, 2017 ·

 

This month as part of my Fashion Promotion and Social Media course, I hosted a few ‘Take Better Pictures With Your Phone’ Workshop sessions for my students.  We took a class mini-trip to the Humber Fashion District’s brand new Photo Studio to improve our skills. We focused on three main areas:

  1. Camera Set Up
  2. Image Set Up
  3. Photo Editing

In advance of the Workshop sessions, some preparation was needed.  With a budget to furnish the new studio space, I sourced and purchased some photography equipment and props to help create great images.  A student handout was also prepared with summary notes to help everyone follow along.

Students were asked to post at least one photo they created during the Workshop online. To accompany their photo post, students used our custom hashtag, #HumberFashionPhotoWorkshop and the geotag, Humber Fashion District, for hands-on experience of how these types of tags work from a marketing engagement perspective.  The posts created buzz in the Humber community as students from my other classes and Humber Alumni were asking how they could get involved too!

Check out our hashtag #HumberFashionPhotoWorkshop on Instagram and various other social media platforms to see the results.  Our Humber Fashion District geotag is also another great way to view our posts!

Posted by ANNE / Filed In: Classroom Events

ANNE in FASHION Post Named Photo of The Month

March 21, 2017 ·

 February generated some exciting press features!  One of my ANNE in FASHION images was named as the February 2017 #CrateStyle Photo of the Month. The housewares and furniture retailer Crate and Barrel, recognized the post as its top-liked Instagram post submitted during the month.  Crate and Barrel re-shared the image across its social media channels including Instagram, Twitter and Facebook.  To date, the post has garnered 8,500+ likes and comments. See article on Crate and Barrel’s “CrateBLOG” for more details.

Want to see more ANNE in FASHION? Follow @anneinfashion for more ‘sightings and creations’ across all social media platforms.

Posted by ANNE / Filed In: Professional Accomplishments

       
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