2016 March

My students go above and beyond class expectations and projects…let me share more!

When studying fashion promotion and social media marketing, using leading-edge examples are a must. For my classes, I organized the use of the recently published The Blonde Salad Harvard Business School Case Study to take a deeper look into the business of fashion blogging. After a few weeks of prep, we arranged our class time into small LIVE CHAT groups in the classroom. We discussed the case in-depth and how it relates to the current landscape of the blogging industry and fashion marketing.

To compliment our classroom use of The Blonde Salad Harvard Business School Case Study the hashtag #TheBlondeSaladGoesToHumber was born! The Blonde Salad is known for organizing its content and marketing efforts using hashtags with this theme, so it was a perfect fit. Students could post on social media, any creative content related to our assignment and the preparation they were doing in advanced of the LIVE CHATs. With nearly 50 posts using our custom hashtag, a selection of the top entries are included here showcasing the student-generated content.

Applause to all of my students who participated and exceeded requirements for the project. Way to go!